Gian Fulgoni, Executive Chairman and Co-Founder of comScore

Anyone that knows me knows I love analytics. Metrics and their analysis is an area that, I believe, has yet to see it's day. If it had, I think we'd hear far fewer questions about ROI (Return on Investment). That's my take, but what's that of analytics executive Gian Fulgoni? Mr. Fulgoni is Executive Chairman and Co-founder of comScore Inc. (NASDAQ: SCOR), one of the the global leaders in measuring the digital world. It's a thrill to have had Gian on The A-List. Listen to the archive here.