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Jeff Fisher, author of Identity Crisis! (HOW Books, 2007), is the engineer of creative identity for the Portland-based firm Jeff Fisher LogoMotives. A 30-year design veteran, he has been honored with over 600 regional, national and international design awards and is featured in over 100 books about logos, the design business, and small business marketing. His first book, The Savvy Designer's Guide to Success was released in 2004 and has been reissued as a PDF on CD. Fisher is currently writing a new volume, with the working title of LogoType, on the topic of typography in identity design. -------- Talk Story ('olelo Kama'ilio) is the casual yet deliberate sharing of ideas and opinions, stories and history. It is two or more people taking time out of the day to slow down and talk. This is what good friends do on a lazy Kona day, just get together and talk story. Talk Story with Jeni is a series of weekly conversations with old friends and new. It’s a chance to share the backstory of folks in the design industry, people who inspire us because they took life to the next level and made something rockin’ cool of it. Join me and allow me to invite you into the conversation!