How to get the most out of Brand Protection and Anti-Counterfeiting

Peter Waine, Managing Director of Simply Secure Solutions Ltd, offers his best practice tips on getting the most out of the annual Brand Protection and Anti-Counterfeiting event. As a vendor at last year's conference, he recounts the key drivers and objectives behind attending the event and the steps he took to fulfilling them. As well as looking at the business outcomes of the event, such as leads generated, relationships built and long-term achievements, he reflects on what he would have done differently to prepare - and indeed what he plans to do differently when attending this year's event. This guide to getting the most out of the conference format is of relevance to delegates, vendors and speakers alike, offering tips as to how to leverage the conference to take away the best possible leads and indeed, how best to pursue them for business wins. The Brand Protection and Anti-Counterfeiting Conference will take place in Amsterdam from 17th - 19th November, There is still time to get involved - for further information please visit the website: www.brandprotectionevent.com, there is still time to get involved, call +44 (0)207 368 9301 or email enquire@iqpc.co.uk