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At ion Leap, we promote the imporance of craftsmanship in content marketing, especially in big content marketing events.
At 9 minutes and 20 seconds, this show makes a huge turn. You'll hear the difference between speaking into your crappy phone microphone from your office and working in a professional audio studio.
There is simply no comparison.
Keep this in mind as you start some new content project.
Phil Lee, President and Executive Producer of CityVox New York - http://www.Cityvoxny.com - opines on the changes in audio production over the past few years and the importance of craftsmanship.
Phil and I agree that the democratization of online media, including audio, is great for companies. My point is that, when doing important content, consider investing in craftsmen like Phil Lee to make it the best it can be.