Steve Piehl - Harley Davidson - Part 2

Part 2 of 2: My guest will be Steve Piehl who was given a challenging assignment at Harley-Davidson Inc. when the company was fighting for its survival. In the fall of 1982, he was told to organize a group for Harley bike owners who would support their passion for the brand and, hopefully, bring more riders into the fold.

At the time, Piehl thought that someday the Harley Owners Group would have tens of thousands of members nationwide. He never imagined that, today, it would have nearly a million members in dozens of countries. After 35 years of working for the Motor Company Steve finally retired. He loves to ride and was even inducted into the Sturgis Motorcycle Hall of Fame. Learn more about the Man behind the mission on the Inside Scoop by Spitfire!