Carol White: Literary Marketing Specialist

Marketing! Publicity! What is the difference? We will discuss how-to market your upcoming book or product and what that means to an author...and more especially to your publisher! My guest, Carol White is a marketing specialist.

Carol White has been in sales and marketing her entire life. From selling Girl Scout Cookies, to running events in high school, to a career at AT&T/Lucent Technologies – and now helping authors market their books – she has seen business from every angle and has truly become a Marketing Maven.

In addition to consulting with authors on their book projects, Carol is a sought-after speaker in both the genre of her book (Travel) and in publishing circles. She is also a frequent writer for websites and magazines on a variety of subjects including travel, publishing, and more. As an award-winning author and publisher herself, Carol is well-equipped to help you guide your book to success. She has worked on projects that include award winners for Mom’s Choice, ForeWord Magazine, Benjamin Franklin (IBPA), Nautilus and others.