Inez Bracy, Lifestyle Strategist,Author and host of the show, interviews Lisa Manyon (as seen in Inc.) award-winning, #1 bestselling author, copywriting strategist and master of powerfully communicating marketing messages to increase results. A leading expert in copywriting, Lisa successfully challenges the notion that “copy is king,” with her message that copy is actually QUEEN, strategy is KING, and together they are the key to creating strong and effective results. She is the creator of the new marketing model for success that’s changing the way people market today. Lisa tuned into tactics that consumers, especially women, were turned off by. She recognized that standard marketing techniques, especially in the copywriting arena, are antiquated and not as effective as they once were including; hyped-up claims, overly “sales-y” spiels, hard-sell tactics, broad-based messages, scare tactics, stretching the truth, false claims of scarcity, over-dramatizing pain and problems and more, Lisa shares a better way. Lisa’s mission is to give women a voice to turn ideas into something that matters. She writes copy for conscious entrepreneurs, authors, speakers, coaches and artists who feel overwhelmed as they try to write their own content. She helps articulate big missions into marketing messages that truly resonate without feeling “salesy” or “icky.”
Be sure to listen for tips on Creating Your Marketing Strategy with Integrity.
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