Living Smart & Well: Business Copywriting w/Lisa Manyon

Inez Bracy, Lifestyle Transitions Coach and host of the show interviews Lisa Manyon an award-winning, #1 bestselling author, copywriting strategist and master of powerfully communicating marketing messages to increase results. A leading expert in copywriting, Lisa successfully challenges the notion that “copy is king,” with her message that copy is actually QUEEN, strategy is KING, and together they are the key to creating strong and effective results.

She is the creator of the new marketing model for success that’s changing the way people market today. Lisa tuned into tactics that consumers, especially women, were turned off by.

She’s found that the traditional copywriting formula of “Problem. Agitate. Solve.” isn’t resonating with women. Women are looking for solutions to their challenges. What’s really working is her new copywriting formula of “Challenge. Solution. Invitation.” 

Well known for her Manyon Marketing Web Makeovers, website copy packages and Content Strategy Plans, Lisa helps her clients build relationships, attract ideal clients and ultimately increase income online. Her expertise in planning and strategy has helped generate over $40,000 in just one focused campaign. She is a master of matching your message to market in your authentic voice. Plus, she has a passion for helping people reach their individual goals. She helps transform dreams into manageable action steps with tangible results. Her passion for authentically sharing newsworthy messages has earned her recognition for press release and publicity results.