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CG: General Mills Spends $8 Billion on Its Latest Brand Addition

  • Broadcast in Finance
Industry Focus

Industry Focus

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With revenue trending downward for several years running, General Mills is focused on stabilizing the top line, and management hopes that buying into a whole new industry will do the trick. Blue Buffalo Pet Products is the leader in natural pet foods, but will its double-digit top line growth be enough to move the needle?

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