Rethinking the Web's Influence on Business

Business experts say enterprises aren't getting the kind of transforming success they initially expected from using the Internet. What's needed, the experts insist, is an overhaul in the fundamental concepts of how businesses operate. For many executives and their organizations, the real transformation of online commerce will require a lot of soul searching -- and some very difficult changes, as collaboration, openness, and new concepts of distribution take shape as a result of Web innovations.