Jim is the Author of "StoryBranding: Creating Standout Brands Through The Power of Story", a book that shows that we can learn a great deal about successful brand marketing by studying the power of stories.The target for this book consists of entrepreneurs, students, and marketing/advertising professionals interested in better ways to sell their brands.In StoryBranding Jim provides plenty of real-world examples of how marketers have both succeeded and failed in light of his findings, which are based on 3 years worth of research on storytelling and story structure.As the CEO of ESW Partners, a marketing company based in Chicago, Jim has led the company to being awarded to the Inc. 5000 list for the last three years. You can access Jim's full bio, references and articles that he has written via http://www.linkedin.com/in/jimsignorelli.Why the old way of feature/benefit marketing doesn't work as well as it used to.How to go about finding your brand's story.Don't confuse your product with your brand.How not to tell your brand's story.Start with why, then worry about the what.Ways to better understand who your best customers are.How to find brand joiners, not just brand firstname.lastname@example.org.
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