Show GIP.003 - Which is Harder, Figuring Out What You Want or Spotting the BS?

Shows 1 and 2 covered Using Brand to Attract the Right People and Getting Right Inside First. So let us pick up the conversation with Eligibility.

The 3 Essential Questions that Resumes Must Answer:

A Question of Match. Ask them to give a list of their certifications, what they have learned and where it was practiced, and any education or training you consider important. 

A Question of Character. Their work history say allot about them. This is the second paragraph on their resume. Ask them to list both why they took each job and why they left. You are trying to decide if there is a pattern of trading time for money until a better deal comes along.

A Question of Intent. The closing paragraph. Why are they responding to this offer and what are their expectations? What you are trying to decide is how wide the gap between what they expect and reality. If this individual has everything else going for them, at least you know the first issue to address - closing the gap with reality.

This three paragraph resume will force them to give the information you need, not a laundry list. You can sort it into the YES pile - people to interview; the NO pile - people to avoid; and the Maybe pile - interview because they might fit another position.

Show GIP.004 - Writing Ad Copy that covers Shows 001, 002, & 003.