87: Why your business needs you to promote yourself to CEO

Natasha Davis is the founder of Impact Brand Consulting, where she and her team help their clients eliminate their frustrations and create a brand that enhances their business potential, brand equity, and brand loyalty.

She's also the author of 3 books, including her latest, #BeUnleashed.

We can learn a lot from Natasha, in particular how she learned that she needed to become the CEO her business needs to grow.

Key points:

• The right way to think of branding
• Why you need to be a hunter as an entrepreneur
• How to respect your calendar to make the best use of the limited time you have
• How to keep from being the worst employee in your business
• What collaboratives are and why you need them
• The simple tweak that will help you regain your confidence during the lead generation process
• The specific types of relationships you need to cultivate

Show notes:

• Impact Branding Consulting
• #BeUnleashed