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"The Marketing Agency Blueprint" with Paul Roetzer

  • Broadcast in Marketing
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VMR Communications' Hugh Macken chats live with Paul Roetzer,  founder and CEO of PR 20/20, a Cleveland-based inbound marketing agency. We'll be discussing Roetzer's recently published book The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firm (Wiley)  (Affiliate Link). 

 

"It’s time for a new type of agency . . . Roetzer shows you how to transform your firm to thrive in the real-time world..."
- David Meerman Scott
 
"Paul writes eloquently and actionably on how...businesses of all stripes can earn amazing returns by investing in...search, social and content."
- Rand Fishkin, CEO, SEOmoz
 
"The Marketing Agency Blueprint is a practical, insider’s guide that should be required reading for anyone building the next-generation marketing services firm." - Dharmesh Shah, co-founder and CTO, HubSpot

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