Is Your Marketing an Afterthought? Ellen Rogin Talks with Laura Rubinstein

Most advisors pay lip service to the importance of marketing, but don't actually follow through and give it the needed effort and direction. And that's a shame, because marketing and branding are powerful client acquisition tools. In this episode of AdvisorRadio, Ellen Rogin speaks with Laura Rubinstein, author of "Social Media Myths Busted" and someone who has helped thousands of businesses and advisors develop marketing plans, about what it takes to generate marketing that resonates with prospects.