On the Wednesday, April 16th, 2014 broadcast at 1PM ET/10AM PT our special guest is Michael G. Dermer, the Chief Incentive Officer at Welltok. The company notes:
'Welltok is a pioneer in health optimization that provides an integrated platform for payers, health systems, ACOs and other population health managers to help drive healthy consumer behaviors and increase healthcare value. At the core of Welltok's success is CaféWell, a Health Optimization Platform, which provides an engaging, rewarding way for consumers to take control of their physical, emotional and financial health.'
Michael's mission is 'to continue to educate and advocate for healthcare incentives so that we can grow stronger and healthier as individuals, an economy and as a Nation.'
The genesis of Welltok took form via it's predecessor company 'IncentOne'. When Michael Dermer originally formed IncentOne, he asked himself the following question:
'if the medical profession knows what we want each individual to do, and the savings it generates, couldn’t we simply reward people for doing these things?” Wouldn’t this solution pay for itself? If we applied this to all conditions, couldn’t we fix the system?'
Today we'll hear more about the test of this theory in the marketplace and learn more about the role of incentives in shaping healthy personal choices.
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