The Lifetime Value of a Client

Knowing the value of your clients to include referrals and associations will help a business understand the budget available for acquiring new clients. If a business doesn't know the lifetime value of a client, they can accidentally market themselves out of business.

Today's guest interview is with Mark Pasculli, owner of Cleanup and Total Restoration (CTR) Idaho. Mark graduated with a BA degree in accounting from Fresno State Univ. and with a law degree from San Joaquin College of Law. After practicing law, Mark worked in the manufacturing, construction, property mgmnt and insurance industries for almost 20 years before acquiring CTR. Since acquiring CTR, the Company has expanded by opening locations in Payette, Lewiston and Twin Falls. CTR provides a full range of cleanup and restoration services to communities throughout Southwestern Idaho, Northwestern Idaho, Southeastern Washington, Central and Eastern Oregon.  Visit CTR at www.ctridaho.com.

Mark also founded RMS – Restoration Management Software in 2009.  The goal of RMS is to meet the needs of tomorrow’s restoration contractors by providing a state of the art web based software solution at a price point that will allow easy access to a business transforming software solution. Please visit RMS at www.restorationmanagementsoftware.com

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Next week's Show:  Living Congruently w/Aaron Hoopes