Interview with A Lot To Say, Allison and Jennifer Stanich

A Lot To Say, Inc. was founded by two sisters. Both having successful first careers, they wanted to do something outside of their primary businesses. Something that they could not only do together, but something that was fresh and timely and that would inspire them as well others. One sister’s career was in advertising, where she worked as a writer and Executive Creative Director for major global advertising agencies. The other sister founded and was the CEO of her own legal and consumer oriented marketing and advertising company for over fifteen years. Both wanted to get into the environmental space and saw that “green” products in retail were just not exciting (nor very cute). Their thought was that for people to spread the eco word via t-shirts, tanks and other apparel, there had to be something that was hip, interesting, fashionable and wearable. Every day, in every day lives. They came up with a concept for a green t-shirt line that utilized the power of the written word. They proceeded to give it a voice and a place in the world. The voice was one that was smart, provocative, factual and easy to understand. The message was informative and empowered people to do more, even if it were only one small thing a day. They believed this kind of “in me, on me , around me” approach would be successful in educating people on the green space to embrace a new awareness about sustainability and responsibility to the planet.