How To Choose The Right Information Product To Market

This is a consultation I did with a gentleman named Ian from the UK who is a buyer of my Audio Marketing Secrets course. He says that he has a bit of difficulty coming up with the best topics for information products and wanted my advice. First and foremost, Ian has a passion for audio and would like to develop an Information Product showing people how to create and sell Information Products using audio—very similar to my own AMS course. His other ideas for Information Products include running a bed and breakfast business and showing people how to buy holiday homes and renting them out for a profit. You’ll hear us discuss how audio is such a powerful medium. I use Nightingale- Conant as an example of the huge success of audio products because audio is so portable as compared to video or reams of printed material. Ian is ready to get into his first product and is looking forward to my constructive criticism about his copy and his product itself very soon.