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How I Sold $45 Million Worth Of Product To Wal-Mart

  • Broadcast in Business
Michael Senoff

Michael Senoff

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Every product inventor, developer and manufacturer dreams of landing their product into retails giants like Wal-Mart and Target Stores. You have truly hit the big time when one of these stores takes on and succeeds selling your product. Joe has had many years of experience in the product development and marketing of consumer products to mass merchants like Wal-Mart & Target as well as with selling to independent retailers in many different distribution channels. Over the last 25 years Joe has founded and grown 4 companies. Two of them sold over $45 Million in products that he invented to chains like Wal-Mart, Target and other retailers. He developed and sold three complete product lines consisting of hundreds of products to both Wal-Mart & Target and one year received the “Best New Vendor” award from Target’s Stationery and School Supply Department. This interview contains Joe’s story of how he did it. It’s a wild ride so hang on tight. Look out Wal-Mart, your next big product may be supplied by the person listening to this interview now.

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