Marketing Consulting Opportunity Analysis With A Diabetic Supplement Company

This is an Opportunity Analysis that I did with a business owner named Dave. Dave has an online business marketing supplements to diabetics. This audio is a splendid tool to help HMA Consultants learn how to question potential clients, try to uncover hidden marketing assets in a business, look for opportunities, and try to find ways to improve a company’s marketing efforts. Early in the conversation, I introduce the HMA System to Dave. I discuss how the system works, the types of businesses that HMA Consultants typically work with, and general price ranges for projects. Following the Opportunity Analysis Worksheet, being an excellent listener, and asking the right questions are all essential to obtain the big picture of any business. My questions lead Dave to explain that his online supplement business is stagnant. I obtain the background of his diabetic wellness business—How it started, when it started, who started it, and who formulated the supplement. Near the end of this audio segment, Dave and I explore ways to increase the company’s marketing effort. Since Dave doesn’t feel that he has a lot of money to invest in having a consultant develop and implement new marketing efforts, it might be best if Dave does it himself with some guidance from me or another HMA Consultant.