The Best Ways To Measure Marketing Consulting Results

Here’s a conference call I did with Richard and several HMA Consultants. Whether you’re a new HMA Consultant or an existing one, this recording has something for everyone. You’ll hear Richard, four HMA Consultants, and me field some pretty tough questions about consulting. Key Concepts ?? The best ways to measure results, revenue and growth ?? Setting boundaries with a client when enough is enough ?? What to do when your client’s competitor has a USP ?? Finding a niche and capitalizing on it ?? What to do when your client isn’t implementing any of your recommendations During the call, we’ll also go over some of the best strategies—besides telemarketing and cold calls—to gain clients and get that referral process going. And, we’ll go into detail about how to run market research on a new product and how to gauge what a good market response for that product would be. Also, there will probably be a time when you feel like your client’s staff just isn’t effective enough to handle the responses they’re getting. So, during this conference call, I’ll go over ways to analyze your client’s staff, and I’ll also bring up some helpful, inexpensive resources—like call centers or Internet sites.