How To Write A Million Dollar USP

In this conference call, Bill Bodri along with several HMA consultants and I go over specific strategies that will help you pull together the greatest possible USP in the least amount of time. You can usually get it done in less than an hour—even for your most challenging clients. We kick around ways to package and present the USP so that clients will be amazed by the value you’re giving them. So if you’re worried that business owners aren’t going to be happy forking over $3,000 for a piece of paper with a USP on it, then you absolutely must listen to this recording. Key Concepts ?? How to give your USPs the “wow” factor ?? Should the length of a USP—is the limit really 90 words or less? ?? If you have a longer USP, some effective ways for integrating it into marketing strategies ?? If polling customers is necessary and how to go about doing that ?? How “positioning” is different from a USP ?? How to uncover USPs quickly and easily And Bill Bodri is just the guy to talk to about the subject. He’s the author of How to Write a Million Dollar Unique Selling Proposition, and he shares a mountain of useful information during the call.