How A Growing Flower Shop In Kuwait Can Help Grow Your Business Too

In this business consultation, I talk with a flower shop owner in Kuwait named Salem. Salem’s shop used to be the only one in his area—so naturally— his business was booming. Now, hundreds of flower shops are opening up around him, and he’s finding his business is quickly going downhill. So, I help Salem see how to find a niche in a crowded market, even with a commodity product like flowers. You’ll also hear how sometimes large improvements aren’t really necessary for large growth. If you find 3 to 5 smaller areas of potential growth and put them all together, you’ll see substantial results. Key Concepts ?? How to “follow the money” to quickly uncover the problem areas of a business ?? How to know when to lead and when to follow — I throw out ideas during the interview, but ultimately, I allow the client to direct the analysis ?? How to conduct an opportunity analysis internationally by phone, even when you don’t know much about the region ?? Ways a business can stand out from its competition, even in a saturated market