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Former Wal-Mart Executive Reveals Secrets To Getting Your Products In

  • Broadcast in Business
Michael Senoff

Michael Senoff

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This exclusive interview is with Michael “Bird Dog” (a nickname given to him by Sam Walton), who is considered to be one of the foremost experts on Wal-Mart’s corporate culture. Michael is an international speaker, author, and writer who spent many years with Wal-Mart as the director of Human Resources (and worked daily with Sam Walton.) He has appeared on CCN, CNBC, FN, CBS, National Radio, Bloomberg’s TV and is considered the world’s foremost authority on Wal-Mart. He recently completed his second book entitled, The Ten Rules Of Sam Walton: Success Secrets From Remarkable Results. Key Concepts ?? When having the lowest price can actually hurt your chances of getting in Wal-Mart ?? A simple way of “out-selling” a competitor who sells the same product at the same price you do ?? How to “think” like Sam Walton did to explode your chances of getting in Wal-Mart ?? Why Wal-Mart buyers use both sides of every piece of paper they write on ?? The one foolish mistake most companies make that gets them thrown out of Wal-Mart ?? How to quickly and easily get in Wal-Mart by “teaming up” with your local Wal-Mart’s store manager

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