How A Columbian Immigrant Sells Over $200 Million Worth Of Flowers

This is an interview with a gentleman named Edgar who has been dubbed “The Latin King of Flowers.” Born in Bogotá, Columbia, Edgar came to the United States as an exchange student when he was 15 years old. He began his career by importing small amounts of flowers from a farm and selling them to local flower shops. But his business took off in 1985 when he began importing large amounts of flowers and selling them to giant wholesalers. Edgar got his flowers into Wal-Mart without having to deal with Bentonville and he shares advice on how companies should work with Wal-Mart for maximum success. Key Concepts ?? Two words that can get any importer or supplier into Wal-Mart ?? What to do if you’re intimidated by the very thought of approaching Wal-Mart ?? Why minorities have an easier time getting in Wal-Mart ?? The most efficient way to ship perishable products to Wal-Mart stores ?? Why Wal-Mart is such an easy company to deal with Not only will you learn a great deal about getting your product into Wal- Mart, but you’ll hear the story of how a young man from a third-world country came to America and, with hard work and ingenuity, turned his passion for flowers into a multi-million dollar business.