10 Lessons You’ll Want To Know About The HMA System From Richard Johnson

Richard didn’t create the HMA system so he could retire. He’s still out in the field selling and working his consulting practice. And in this interview, you’ll hear what he’s been up to for the last couple of years along with 10 of his most recent case studies that illustrate important lessons about the HMA system. According to Richard, if you can’t show decision makers where their companies are losing money, you’re just another marketing guy—and businesses are tired of those. In this interview, you’ll hear exactly how Richard closes his deals and where he finds his clients. Key Concepts ?? Where to find alliances in your area and how to consistently close deals ?? The newest ideas for finding hidden opportunities in your clients’ businesses ?? How Richard knew he had missed the mark on one of his USPs— and how he corrected it ?? Getting salespeople to dump their existing paradigms and integrate your USP ?? How Richard’s been running easy group trainings, how much he charges, and who this type of training appeals to