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How To Take Charge of Your Publicity And Sell Yourself To The Media
by
Michael Senoff
in
Business
Airdate:
Thu, Mar 25, 2010 08:34PM UTC
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Jill Lublin is considered a publicity expert. As the author of three books on publicity and networking, she’s spoken around the world and has done countless TV and radio interviews. In this audio, you’ll hear her tips and techniques for building the kind of publicity that will get you noticed including how to develop a message, how to deliver that message, and how to make the most of the press coverage you get. Key Concepts ?? How to land TV and radio spots and ways to make the most of them ?? How to structure your message so that it’s media-friendly and media-worthy ?? Simple strategies that will get you ongoing recognition so you can capitalize on that “I-heard-of-you-somewhere” factor ?? Why you should always say “yes” when the media asks for an interview – even if you don’t know a thing about the subject matter ?? How to prepare a press release that won’t end up in the recycling bin According to Jill, even if you’ve written a successful book, you can’t rely on your publisher to promote it. In this interview you’ll learn how to take charge of your publicity, no matter what you’re selling.
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