Melvin Powers In "How I Sold Millions Of Books Using Mail Order" Part 1

Melvin Powers is a marketing genius who discovered he had the “Midas touch” for book publishing when he was 16 years old. After hes ordered a book on chess, he set up shop from his living room and discovered an instant success formula for selling books by mail using small classified ads. Mevlvin has sold millions of books, and you’ll hear about his step-by-step formula for success. Melvin says that books are just a “calling card” for the seemingly endless number of back-end deals. He shares how he makes serious money selling back-end seminars, records, consulting and much more. He also shares the marketing secrets and licensing deals that have made him an icon in the direct mail, distribution, and book publishing fields. Key Concepts ?? How much of a mark-up you’ll need in order to make a worthwhile profit ?? How to make deals with magazines and avoid outrageous advertising rates ?? How Melvin successfully tests his books, advertising, headlines and direct mail ?? What products you should sell after the sale of the book ?? Learn what mistakes most make when negotiating royalties with authors and publishers