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Copywriting Secrets That Will Double Or Triple Your Direct Mail Response

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Michael Senoff

Michael Senoff

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Mike Pavlish has made millions of dollars as an A-list copywriter. Established in 1988 and with over 1,000 projects, he has become one of the world’s leading copywriters for direct marketing pros and entrepreneurs in the fields of Health, Investment and Information Products and Services. He has written winning copy for clients like Jay Abrham, Gary Halbert, Howard Ruff, Prentice-Hall, Campbell’s Soup, Rio Las Vegas Hotel and Casino, Phillips Publishing, and many more. In this interview you’ll hear how to make sure your copywriting is geared for the consumers of today—consumers who have grown skeptical about overly hyped products and outrageous claims. Key Concepts ?? The secrets on how to write the headlines that stop readers in their tracks ?? How to work your copy so it’s fresh for today’s market ?? How to use focus groups to ferrit out hidden objections about your product ?? How to use online news groups to uncover what people really want ?? What’s most important for winning promotions ?? How to structure your fees so you don’t loose the shirt off your back ?? Sneaky little tricks to maximize your profits from direct mail ?? And much more

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