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Brian Smith, aka "Mr. Ugg" came to the United States looking for the "next big business hit" to to take back home. He began importing sheepskin boots from Australia in 1978 and founded "UGG IMPORTS." Mr. Smith built the sales and infrastructure to distribute UGG boots across the US for approximately 17 years and ultimately sold the company to Deckers Corp in 1995. UGG sales for the Deckers Corp in 2011 exceeded 1 billion dollars. ??
Since then, Mr. Smith has been involved in numerous entrepreneurial projects and businesses endeavors. His current project is what he calls "an inspirational 'Call to action' for potential entrepreneurs based upon lessons learned building the UGG boot business." Brian has amassed much wisdom and knowledge over the past decades and has learned, "what not to do" in business as well as things he feels will inspire and help entrepreneurs and business professionals on their journey to success. Mr. Smith will be available for speaking engagements and book signings after the book is officially released sometime in 2013.
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