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See this host's blog at TimJunck.com. Listen in as he discusses getting your own YourName.com blog going.
Tim has some real audio issues on this show, and he re-recorded an intro and "outro". He then uploaded all this as Call #2 here at Blog Talk Radio.
Listen via this link, rather than listening here.
http://www.blogtalkradio.com/getting-started-online-with-tim/2012/03/09/getting-your-own-yournamecom-blog-going-take-2
As the first episode, Tim and guest Shirley will introduce themselves and their own YourName.com blogs. They discuss their goals, and what they are doing first to kick things off.
Tim and Shirley will be talking "web assets" they have developed, and what they will be developing. This is all part of the "getting started online" topic.
As a general guideline, you need to get your assets defined and built, then leverage your assets. Tim and Shirley are both setting up blogs using Optimize Press and taking a conversational and rather personal style in their blogging.