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Isn't Everybody Growing Business by Content Marketing?
Aplologiesw to anyone who tuned in yesterday. We had some technical difficulties, and then were interrupted by an event at the office, so we cancelled for the day. But we're back!
Why Isn’t Everyone Growing Business by Content Marketing?
I have to admit that when I first decided to get into this business, I thought I was going to find that virtually everybody had already adopted the methodology of growing businessby content marketing. But I was wrong.
There are just an amazing number of people with narrow target audiences who are doing the wrong things. Some get well ranked purely by accident and without any deliberate control. They could do so much better with such a small amount of directed effort!
Tune in and discver how to deliberately target an audience on the internet. Wouldnlt you like have gueranteed customers calling on you, instead of you cold calling on customers who might have no interest in you whatsoever? I know that I hate cold call selling. Do you?
Today we are talking to Corey Post about maximizing content marketing.
Corey is the founder of Agile Leverage, a firm that helps small to medium sized businesses dominate their market through engaging content. Corey has an illustrative career spanning all the way back to AOL in the early 90s and Legal Zoom in the 2000s to now owning and operating Agile Leverage.
Corey has spoken at SES Chicago and Internet Summit among other conferences. And he’s written for KISSmetrics, AWeber, and FeedFront Magazine.
The old cliche, "A picture is worth a thousand words", is very true with online marketing. Great images help your content stand out and boost your chances for viral marketing, social media sharing, attracting search engine traffic and more. But how do you ethically and legally obtain images for your B2B content marketing needs? What do you need to know to take or choose great images? And what other options are there for visual content besides images? Marketing writer Jeanne Grunert from Seven Oaks Consulting shares tips for choosing great images to boost online content marketing efforts and offers insight into visual content marketing trends.
B2B content marketing can help you boost your online visibility and attract more customers to your website. Marketing writer and expert Jeanne Grunert from Seven Oaks Consulting shares tips, expert insights, and action steps for using B2B content marketing to acquire new customers. It's all part of words that WORK - to boost profit, acquire customers, and grow your business.
I'm often asked about how much to blog, and how to find blog content. In this episode of Syndicating Your Content you'll get some tips on finding content to use as a post or to inspire a post. Once you start using some of these methods, you'll find it easy to come up with blog post!
Make sure to visit Syndicating Your Content and sign up for your FREE 6 Lesson Social Media Ecourse!
I am Kathy Klotz-Guest, founder of Keeping it Human, coming to you live from San Jose, CA, in Silicon Valley. This show airs Thursdays at 3:30 PM PDT. We help marketing executives and their teams tell their most important company, product and customer stories to the world. We are a jargon-monoxide-poisoning free zone.
Let me know what you think and what you want more of: email kathy (at) keepingithuman dot com.
Welcome to the Funnel: Turn Your Marketing Tactics up to 11
Content marketing remains a top priority for marketers. While there is no shortage of content, there is often a dearth of compelling content at the top of the funnel. There doesn't need to be - find out how to add some personality and flavor to your social media + content marketing. Join us for a great conversation with Jason Miller of LinkedIn and author of Welcome to the Funnel on Thursday, Jan 29th.
Author of Welcome to the Funnel, Jason leads global content and social initiatives for LinkedIn Marketing Solutions helping marketers understand how to use LinkedIn to achieve their marketing. Previously he was the senior manager of social media strategy at Marketo. He spent ten years at Sony developing and executing marketing campaigns around the biggest names in music. When he is not building campaigns, creating remarkable content, and tracking the ROI of social, he is winning awards as a concert photographer, and singing 80’s metal karaokea. Jason is a speaker and frequent contributor to Content Marketing Institute, Social Media Examiner, Marketing Profs, Copyblogger.
When we seek to understand how to be content, it really does us no good to look to the world and its selfish desires, pleasures and wants. But sometimes as followers of Christ we to can get caught up in worlds ideals and philosphies. The need to have that car, house, or any other material possessions. The fact is, there's nothing wrong with having these things, but when these things have us, that's the problem. Even at this time of the year with Thanksgiving, and of course Christmas just around the corner, its easy to covet or have the attitude that "Ive got to have that or else mentality." With so much pressure, stress and temptation to keep up with the Jones's, we need to ask God How are we to be content? For many of us it starts with being content with Christ and not the worlds values, being content in our families and our marriage partners, and desiring after that which truly satisfies versus the things that leaves us with a dissatisfied and discontented heart.
THE MOVE TO DIGITAL CONTENT
?Learning.com's CEO Keith Oelrich is our guest and we're going to talk to him about what school districts nationwide are saying about this incredible transition...especially with new E Rate dollars available. Bob Dylan was right...the times, they are a'changing.
Hubspot. If you have been working in the digital marketing space for the past few years you are not only aware of the company and their great ebooks, you know that the term inbound marketing is forever connected to their brand. An innovator in the content marketing space, Hubspot not only creates content on various platforms, they do it consistently with their audience always in mind. Jay Acunzo, Senior Content Manager for Hubspot joins host Pamela Muldoon on this episode of Content Marketing 360. Learn why Jay was attracted to working with a company like Hubspot (and find out what company he left!) and how he helps the content team create, publish and amplify content that drives business results. Think you don’t have enough resources to make great content happen? Jay shares how his team of seven content creators can scale content that reaches it’s over 10,000 customers and thousands of other readers around the world. I guarantee you will look at systems, content production and team in a whole new light after listening to Jay! The Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
Writing is a pain in the rear. Videos are difficult and can be expensive. But podcasting is typically you and a guest having a nice chat, or just you exploring a topic.
Listen in as I interview ion Leap's Alyssa Lurie, account executive extraordinare about her new discovery, the relatively old practice of podcasting.
She'll tell us how she discovered and got hooked on the latest most popular podcast, Serial.
We'll also discuss the importance of podcasting and audio for small and mid-size companies who want to do more with content marketing.
At ion Leap, we've got some unusual techniques that make content marketing easier and more affordable. Podcasting is one of those. Learn more about our content marketing firm here.
Follow Alyssa Lurie on Google+ here
Follow Steve St. Clair on Google+ here
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