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  • Interactive Content – The Future of Content Marketing

    in Marketing

    Okay, you’re blogging, you finally decided that it had to happen, or maybe you started doing it last year and you’re getting some steam going. I bet you’re doing more content than you were back then, and if you just started, I am sure that it looks like a big challenge to keep it going (as much as you think you should).

    To stand out from the crowd, we need to be more interesting, interactive and data-driven with our content. We need to give users a unique experience. One solution that is becoming more prevalent is interactive content marketing. Know what that is? No? Well, we’re going to tell you today!

    Plus, do you know what the most expensive keywords are on Google in PPC? We have the list – ALL THIS TODAY ON THE EDGE!

  • 00:46

    The 10 Commandments of Content Marketing

    in Marketing

    Brian Solis recently wrote about the 10 Commandments of Content Marketing and it was so compelling that we decided to discuss it on today's show. Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares.
    You spend all of this time following the work of others, listening to experts who preach soundbites and executing against programmatic calendar only to miss the very thing that connects with people…relevance.

    Marketing relevant content is what matters – and we have the 10 Commandments of Content Marketing – you must give it a listen.

  • 00:37

    Video Content Marketing in Content Events

    in Marketing

    Listen is as Andy and Maria Awes discuss the importance of production value in creating top-tier content marketing events.

    Learn more about ion Leap's video content marketing approach here - http://www.ionleap.com/agency-services/content-marketing-videos/

    I first met Andy and Maria on a production for the History Channel's H2 called Holy Grial in North America. I was blown away by how many takes they shot of each scene, plus how much B-roll footage they created. When the episode aired, I understood their approach. It was mesmerizing - an editor's dream project.

    We will discuss how to manage a large-scale project from conception to editing. And not just to manage it, but to make sure that every step of the way is produced perfectly and leads to your company getting return on investement for your content marketing investment.



  • 00:30

    Isn't Everybody Growing Business by Content Marketing?

    in Marketing

    Isn't Everybody Growing Business by Content Marketing?


    Aplologiesw to anyone who tuned in yesterday.  We had some technical difficulties, and then were interrupted by an event at the office, so we cancelled for the day.  But we're back!

    Why Isn’t Everyone Growing Business by Content Marketing?

    I have to admit that when I first decided to get into this business, I thought I was going to find that virtually everybody had already adopted the methodology of growing businessby content marketing. But I was wrong.

    There are just an amazing number of people with narrow target audiences who are doing the wrong things.  Some get well ranked purely by accident and without any deliberate control. They could do so much better with such a small amount of directed effort!

    Tune in and discver how to deliberately target an audience on the internet.  Wouldnlt you like have gueranteed customers calling on you, instead of you cold calling on customers who might have no interest in you whatsoever?  I know that I hate cold call selling.  Do you?


  • 00:36

    Content Marketing with Corey Post

    in Internet

    Today we are talking to Corey Post about maximizing content marketing.

    Corey is the founder of Agile Leverage, a firm that helps small to medium sized businesses dominate their market through engaging content. Corey has an illustrative career spanning all the way back to AOL in the early 90s and Legal Zoom in the 2000s to now owning and operating Agile Leverage.

    Corey has spoken at SES Chicago and Internet Summit among other conferences. And he’s written for KISSmetrics, AWeber, and FeedFront Magazine.

  • 00:18

    Content Is King for Your Online Marketing

    in Marketing

    The now famous words “content is king” was spoken by Bill Gates back in 1996, but content continues to reign as the supreme king of the World Wide Web almost two decades later. Understanding this and making it work to the benefit of our client is what we, at Video Broadcast Services do best.

    Online marketing becomes successful and effective only if you are able to establish a meaningful and trustworthy relationship with potential clients. There are no salespeople on the Internet to make a pitch for your product or service. That role is performed by the content that you create. For a connection to be made, it is important that the content is relevant and well written. This is why we, at Video Broadcast Services, take care to ensure that every word written by us conveys exactly what you want to say in the most precise way and at the right time.

    Online marketing is an important channel for sales and marketing in today’s Internet-driven world. People no longer turn to the Yellow Pages or magazines and newspapers for information on the products and services that they are searching for.

    At Video Broadcast Services, we not only have the best writers who write interesting and engaging content, we also have content analysts and strategists who help to ensure that the content works for you. By using the latest in content analytics, we gather information about the demographics of your target audience which helps us tailor the content to suit the specific people whom you want to market your products and services to. This kind of targeted online marketing using fresh, interesting, relevant, and engaging content is what we, at Video Broadcast Services have become renowned for. Contact us today at 888-996-9697.

  • 00:14

    Finding Content for Your Blog

    in Social Networking

    I'm often asked about how much to blog, and how to find blog content. In this episode of Syndicating Your Content you'll get some tips on finding content to use as a post or to inspire a post. Once you start using some of these methods, you'll find it easy to come up with blog post!
    Make sure to visit Syndicating Your Content and sign up for your FREE 6 Lesson Social Media Ecourse!

  • 00:26

    The Power of Content Marketing

    in Business

    You may have heard the phrase “Content is King”. Content can bring traffic and establish your expertise… but without a plan, content may not do much for your bottom line. You’ve got to have a plan and specific goals you want to achieve with your content. In this episode you'll discover why content is so powerful and how to find out what your tribe wants in the way of content. You'll also learn how to come up with an endless supply of ideas and ways to deliver your content. You don't have to always create your own content. You'll hear some of the different ways you can come up with content for your business.

  • 00:34

    The Role of the Editor-in-Chief in Content Strategy

    in Marketing

    Join us as Helen Whelan, Editor-in-Chief at Apigee discusses how Apigee used a thought leadership content approach to help propel the company’s explosive growth to an eventual IPO this year.  Helen will share what her role does and how having an Editor-in-Chief role has helped Apigee create competitive advantage.

  • Content + Demand Generation = The Optimal Customer Experience

    in Marketing

    Join us as Nat Cramer, Senior Manager of Demand Generation Marketing at Advent Software shares his approach to creating optimal and profitable customer experiences though the integration of Content Marketing and Demand Generation.  Nat will provide insights into the role of data and content performance measurement, the value of cross-functional collaboration and education, and the ultimate win in terms of customer acquisition, retention and market share when all the pieces come together. 

  • 00:15

    Writing Content That Gets Results: Getting Your Content Strategy Together

    in Business

    Is your content not getting the results that you want? 

    Listen in today as Christopher Tompkins shares some of his insider content tips to help your content generate interest, engagement and, most of all, CLICKS!

    The Social Marketing Academy, presented by The Go! Agency, is your ongoing classroom for all of the social media topics that you want to learn more about. Host Christopher Tompkins, CEO of The Go! Agency, will be covering a wide array of topics from how to get your business step up using social media to more advanced tactics and techniques. Tune in live or on-demand to take full advantage of all of the social media marketing information provided in each show. Visit The Go! Agency online for more details: http://www.thegoagencyusa.com

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