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Isn't Everybody Growing Business by Content Marketing?
Aplologiesw to anyone who tuned in yesterday. We had some technical difficulties, and then were interrupted by an event at the office, so we cancelled for the day. But we're back!
Why Isn’t Everyone Growing Business by Content Marketing?
I have to admit that when I first decided to get into this business, I thought I was going to find that virtually everybody had already adopted the methodology of growing businessby content marketing. But I was wrong.
There are just an amazing number of people with narrow target audiences who are doing the wrong things. Some get well ranked purely by accident and without any deliberate control. They could do so much better with such a small amount of directed effort!
Tune in and discver how to deliberately target an audience on the internet. Wouldnlt you like have gueranteed customers calling on you, instead of you cold calling on customers who might have no interest in you whatsoever? I know that I hate cold call selling. Do you?
Today we are talking to Corey Post about maximizing content marketing.
Corey is the founder of Agile Leverage, a firm that helps small to medium sized businesses dominate their market through engaging content. Corey has an illustrative career spanning all the way back to AOL in the early 90s and Legal Zoom in the 2000s to now owning and operating Agile Leverage.
Corey has spoken at SES Chicago and Internet Summit among other conferences. And he’s written for KISSmetrics, AWeber, and FeedFront Magazine.
When we seek to understand how to be content, it really does us no good to look to the world and its selfish desires, pleasures and wants. But sometimes as followers of Christ we to can get caught up in worlds ideals and philosphies. The need to have that car, house, or any other material possessions. The fact is, there's nothing wrong with having these things, but when these things have us, that's the problem. Even at this time of the year with Thanksgiving, and of course Christmas just around the corner, its easy to covet or have the attitude that "Ive got to have that or else mentality." With so much pressure, stress and temptation to keep up with the Jones's, we need to ask God How are we to be content? For many of us it starts with being content with Christ and not the worlds values, being content in our families and our marriage partners, and desiring after that which truly satisfies versus the things that leaves us with a dissatisfied and discontented heart.
THE MOVE TO DIGITAL CONTENT
?Learning.com's CEO Keith Oelrich is our guest and we're going to talk to him about what school districts nationwide are saying about this incredible transition...especially with new E Rate dollars available. Bob Dylan was right...the times, they are a'changing.
I'm often asked about how much to blog, and how to find blog content. In this episode of Syndicating Your Content you'll get some tips on finding content to use as a post or to inspire a post. Once you start using some of these methods, you'll find it easy to come up with blog post!
Make sure to visit Syndicating Your Content and sign up for your FREE 6 Lesson Social Media Ecourse!
Writing is a pain in the rear. Videos are difficult and can be expensive. But podcasting is typically you and a guest having a nice chat, or just you exploring a topic.
Listen in as I interview ion Leap's Alyssa Lurie, account executive extraordinare about her new discovery, the relatively old practice of podcasting.
She'll tell us how she discovered and got hooked on the latest most popular podcast, Serial.
We'll also discuss the importance of podcasting and audio for small and mid-size companies who want to do more with content marketing.
At ion Leap, we've got some unusual techniques that make content marketing easier and more affordable. Podcasting is one of those. Learn more about our content marketing firm here.
Follow Alyssa Lurie on Google+ here
Follow Steve St. Clair on Google+ here
Hubspot. If you have been working in the digital marketing space for the past few years you are not only aware of the company and their great ebooks, you know that the term inbound marketing is forever connected to their brand. An innovator in the content marketing space, Hubspot not only creates content on various platforms, they do it consistently with their audience always in mind. Jay Acunzo, Senior Content Manager for Hubspot joins host Pamela Muldoon on this episode of Content Marketing 360. Learn why Jay was attracted to working with a company like Hubspot (and find out what company he left!) and how he helps the content team create, publish and amplify content that drives business results. Think you don’t have enough resources to make great content happen? Jay shares how his team of seven content creators can scale content that reaches it’s over 10,000 customers and thousands of other readers around the world. I guarantee you will look at systems, content production and team in a whole new light after listening to Jay! The Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
Now more than ever your website is your home base, the online storefront that tells people what you do, how you help and who is best suited for your products and services. Your website is your 24/7 marketing, sales and customer service team rolled into one domain. So how do you ensure that you’re getting the most from this invaluable web property? This episode of Content Marketing 360 Andy Crestodina, co-founder and Strategic Director of Orbit Media, joins Pamela Muldoon to talk website content, SEO, Google and so much more! Andy will talk about the importance of deciding what you want your website to do for your company before creating the content. Outlining the outcomes should steer the objectives. He will discuss how the ability of a website to be search friendly must be built into it’s DNA to be effective. And often, the small updates and tweaks can make the biggest difference towards website success. If you are looking for an easy-to digest conversation on SEO and website content, then this interview with Andy Crestodina is the perfect fit! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
It's easy to get lost in the sea of content providers on the internet. Since the playing field has been leveled and the landscape forever changed, many people have taken to the web to blog and provide content. But not everyone can be successful at standing out. So how do you differentiate yourself from other sites in your field? How do you stand out? How do you gain a competitive edge and stay relevant as a content producer in the world oversaturated with content? Reinvent yourself? Diversify? Gaining a competitive edge and being able to differentiate yourself from other content providers is the key. It will allow you to build and grow an audience. Join me and my special guests Dan Morris and Rachel Martin as we take a look at what can be done to stand out in a crowded digital space.
The amount of content being produced every day is mind-boggling. As a company or brand, creating content that connects with our target audience is challenging enough; to create content that engages and converts seems overwhelming. This episode of Content Marketing 360 has host Pamela Muldoon talking once again to “the Godfather of Content Marketing”, Joe Pulizzi, founder of Content Marketing Institute and author of his latest book Epic Content Marketing: How To Tell A Different Story, Break Through The Clutter And Win More Customers By Marketing Less”. Joe discusses how the industry of content marketing is evolving and defines what it means to really create something epic. He breaks down his 6 Principles of Content Marketing that will be integral to your 2014 plan. Kick of your year right; tune in to get the inspiration to make 2014 your best year in content yet! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.