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  • 00:46

    Interactive Content – The Future of Content Marketing

    in Marketing

    Okay, you’re blogging, you finally decided that it had to happen, or maybe you started doing it last year and you’re getting some steam going. I bet you’re doing more content than you were back then, and if you just started, I am sure that it looks like a big challenge to keep it going (as much as you think you should).

    To stand out from the crowd, we need to be more interesting, interactive and data-driven with our content. We need to give users a unique experience. One solution that is becoming more prevalent is interactive content marketing. Know what that is? No? Well, we’re going to tell you today!

    Plus, do you know what the most expensive keywords are on Google in PPC? We have the list – ALL THIS TODAY ON THE EDGE!

  • 00:21

    Content Marketing is a Commitment, Not a Campaign

    in Management

    I've got known for saying "content marketing is a commitment, not a campaign" and it's something that crops up on my Twitter feed quite often. 

    In this week's episode of the show, I talk through what this means to me and what we at Moondog do when approaching a "commitment". 

    Content Marketing is never an easy fix; it takes time to think, analyse, plan and be strategic as well as be creative. It's worth it, but as the title of the show suggests, to make content marketing work for your business, you really need to be in it for the long haul. 

    For feedback, please contact me on Twitter or directly through the Moondog website

    Show notes available here. 

  • 01:02

    Being Content In Jesus Christ

    in Christianity

    If we are content, we are satisfied, not wanting more and not wanting less. Paul, the Apostle, talks about learning to be content in all situations. In Philippians 4:11 it says, ... for I have learned to be content whatever the circumstances. I know what it is to be in need, and I know what it is to have plenty.......... So Paul through his life and its trials, learned how to be content in all situations. I would say that his faith grew. His confidence in his Savior took away his doubts, took away his fears because he knew his Savior Jesus loved him , provided for him and empowered him to proclaim the Gospel and do the Lord's will. So my question to you is....... Are you content in Jesus ? Do you feel Jesus loves you, provides for you and empowers you as you live your life walking with Jesus ? Please join us tonight and call in and bless the show ! Text you questions and prayer requests at 630-674-4960

  • 00:46

    The 10 Commandments of Content Marketing

    in Marketing

    Brian Solis recently wrote about the 10 Commandments of Content Marketing and it was so compelling that we decided to discuss it on today's show. Marketers often confuse content marketing with engagement. Just because you get someone’s attention doesn’t mean your audience actually cares.
    You spend all of this time following the work of others, listening to experts who preach soundbites and executing against programmatic calendar only to miss the very thing that connects with people…relevance.

    Marketing relevant content is what matters – and we have the 10 Commandments of Content Marketing – you must give it a listen.

  • 00:30

    Isn't Everybody Growing Business by Content Marketing?

    in Marketing

    Isn't Everybody Growing Business by Content Marketing?


    Aplologiesw to anyone who tuned in yesterday.  We had some technical difficulties, and then were interrupted by an event at the office, so we cancelled for the day.  But we're back!

    Why Isn’t Everyone Growing Business by Content Marketing?

    I have to admit that when I first decided to get into this business, I thought I was going to find that virtually everybody had already adopted the methodology of growing businessby content marketing. But I was wrong.

    There are just an amazing number of people with narrow target audiences who are doing the wrong things.  Some get well ranked purely by accident and without any deliberate control. They could do so much better with such a small amount of directed effort!

    Tune in and discver how to deliberately target an audience on the internet.  Wouldnlt you like have gueranteed customers calling on you, instead of you cold calling on customers who might have no interest in you whatsoever?  I know that I hate cold call selling.  Do you?


  • 00:37

    Video Content Marketing in Content Events

    in Marketing

    Listen is as Andy and Maria Awes discuss the importance of production value in creating top-tier content marketing events.

    Learn more about ion Leap's video content marketing approach here - http://www.ionleap.com/agency-services/content-marketing-videos/

    I first met Andy and Maria on a production for the History Channel's H2 called Holy Grial in North America. I was blown away by how many takes they shot of each scene, plus how much B-roll footage they created. When the episode aired, I understood their approach. It was mesmerizing - an editor's dream project.

    We will discuss how to manage a large-scale project from conception to editing. And not just to manage it, but to make sure that every step of the way is produced perfectly and leads to your company getting return on investement for your content marketing investment.



  • 00:14

    Finding Content for Your Blog

    in Social Networking

    I'm often asked about how much to blog, and how to find blog content. In this episode of Syndicating Your Content you'll get some tips on finding content to use as a post or to inspire a post. Once you start using some of these methods, you'll find it easy to come up with blog post!
    Make sure to visit Syndicating Your Content and sign up for your FREE 6 Lesson Social Media Ecourse!

  • 00:36

    Content Marketing with Corey Post

    in Internet

    Today we are talking to Corey Post about maximizing content marketing.

    Corey is the founder of Agile Leverage, a firm that helps small to medium sized businesses dominate their market through engaging content. Corey has an illustrative career spanning all the way back to AOL in the early 90s and Legal Zoom in the 2000s to now owning and operating Agile Leverage.

    Corey has spoken at SES Chicago and Internet Summit among other conferences. And he’s written for KISSmetrics, AWeber, and FeedFront Magazine.

  • 00:31

    Blogging for your Hearts Content -Cyber Monday Special

    in Marketing

    As you continue to build your online business, it is important to continually share content to assist others with their endeavors. When you share your ideas and help others you help yourself in the process. Bloggers will tell you that blogging is an ongoing event, it is as constant as the internet is for ever changing.  You have to stay ahead of the curve and be on your game, so you can have an affect on others in a most positive way. 

    Check out our sponsor ViralVoiceOvers


    This is the official launch of what will become the first of many daily programs to help you find what is your greatest passion towards your success within a worldwide online community.

    Feel free to start blogging today


    Join the club the rjokwillis.club where we will have tidbits of information for you to blossom during your journey in the social media genration of marketing.  Feel free to stop by anytime as we bring this club and site to fruition... check out the Cyber Monday Special at the club more to follow in December as Cyber Specials will be popping up all month.

    Coming in January 2016 a complete system is already set up to help you beginner to novice to a seasoned pro

  • 00:07

    Content Marketing Weekly Report

    in Marketing

    Welcome to ion Leap Radio. 

    It's July 19th and this is a recap of the most interesting content marketing news from all over the Internet. 

    Print Continues Its Slow Decline - National Journal will soon suspend their weekly print magazine.
    Selligent Will Rock U.S. OminChannel Marketing - They're huge in Europe and I predict even more success in the U.S.
    B2B gets serious about OmniChannel Marketing - DemandBase just got an infusion of $30,000,000. You might not know what OminChannel is, but you will very soon.
    Learn to be better storytellers - Forbes posted a great article called, “Your Survival Guide to the Marketing Revolution.” The key? Better story telling.
    Yes, People Do Read Long Form Content - Take a lesson from WaitButWhy.com and tell better, longer stories. Don't believe me? Check out their social shares.

    ion Leap is a New Jersey based content marketing service who invents social media content marketing strategies. Inbound marketing content ideas bring traffic to your website. Learn more about us here.






  • 00:31

    Content Marketing Institute Founder Joe Pulizzi

    in Marketing

    I welcome Joe Pulizzi, Founder of the Content Marketing Institue, the leading evangelist for content marketing. Joe, an entrepreneur, speaker, and author on content marketing, believes passionately that there is a better way for brands to market than how they’ve done it in the past. CMI is a culmination of those beliefs.

    Are you wondering what content marketing is and isn't? Are you trying to figure out how to get started or how to justify a content budget for your company or organization? Or maybe you are already working with content marketing, but you want to get better results while having more fun?

    Join us as we discuss a simple strategy for small business to improve and use more content marketing to grow your brand and business.

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