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Listen is as Andy and Maria Awes discuss the importance of production value in creating top-tier content marketing events.
Learn more about ion Leap's video content marketing approach here - http://www.ionleap.com/agency-services/content-marketing-videos/
I first met Andy and Maria on a production for the History Channel's H2 called Holy Grial in North America. I was blown away by how many takes they shot of each scene, plus how much B-roll footage they created. When the episode aired, I understood their approach. It was mesmerizing - an editor's dream project.
We will discuss how to manage a large-scale project from conception to editing. And not just to manage it, but to make sure that every step of the way is produced perfectly and leads to your company getting return on investement for your content marketing investment.
Isn't Everybody Growing Business by Content Marketing?
Aplologiesw to anyone who tuned in yesterday. We had some technical difficulties, and then were interrupted by an event at the office, so we cancelled for the day. But we're back!
Why Isn’t Everyone Growing Business by Content Marketing?
I have to admit that when I first decided to get into this business, I thought I was going to find that virtually everybody had already adopted the methodology of growing businessby content marketing. But I was wrong.
There are just an amazing number of people with narrow target audiences who are doing the wrong things. Some get well ranked purely by accident and without any deliberate control. They could do so much better with such a small amount of directed effort!
Tune in and discver how to deliberately target an audience on the internet. Wouldnlt you like have gueranteed customers calling on you, instead of you cold calling on customers who might have no interest in you whatsoever? I know that I hate cold call selling. Do you?
The now famous words “content is king” was spoken by Bill Gates back in 1996, but content continues to reign as the supreme king of the World Wide Web almost two decades later. Understanding this and making it work to the benefit of our client is what we, at Video Broadcast Services do best.
Online marketing becomes successful and effective only if you are able to establish a meaningful and trustworthy relationship with potential clients. There are no salespeople on the Internet to make a pitch for your product or service. That role is performed by the content that you create. For a connection to be made, it is important that the content is relevant and well written. This is why we, at Video Broadcast Services, take care to ensure that every word written by us conveys exactly what you want to say in the most precise way and at the right time.
Online marketing is an important channel for sales and marketing in today’s Internet-driven world. People no longer turn to the Yellow Pages or magazines and newspapers for information on the products and services that they are searching for.
At Video Broadcast Services, we not only have the best writers who write interesting and engaging content, we also have content analysts and strategists who help to ensure that the content works for you. By using the latest in content analytics, we gather information about the demographics of your target audience which helps us tailor the content to suit the specific people whom you want to market your products and services to. This kind of targeted online marketing using fresh, interesting, relevant, and engaging content is what we, at Video Broadcast Services have become renowned for. Contact us today at 888-996-9697.
Today we are talking to Corey Post about maximizing content marketing.
Corey is the founder of Agile Leverage, a firm that helps small to medium sized businesses dominate their market through engaging content. Corey has an illustrative career spanning all the way back to AOL in the early 90s and Legal Zoom in the 2000s to now owning and operating Agile Leverage.
Corey has spoken at SES Chicago and Internet Summit among other conferences. And he’s written for KISSmetrics, AWeber, and FeedFront Magazine.
You may have heard the phrase “Content is King”. Content can bring traffic and establish your expertise… but without a plan, content may not do much for your bottom line. You’ve got to have a plan and specific goals you want to achieve with your content. In this episode you'll discover why content is so powerful and how to find out what your tribe wants in the way of content. You'll also learn how to come up with an endless supply of ideas and ways to deliver your content. You don't have to always create your own content. You'll hear some of the different ways you can come up with content for your business.
Join us as Helen Whelan, Editor-in-Chief at Apigee discusses how Apigee used a thought leadership content approach to help propel the company’s explosive growth to an eventual IPO this year. Helen will share what her role does and how having an Editor-in-Chief role has helped Apigee create competitive advantage.
I'm often asked about how much to blog, and how to find blog content. In this episode of Syndicating Your Content you'll get some tips on finding content to use as a post or to inspire a post. Once you start using some of these methods, you'll find it easy to come up with blog post!
Make sure to visit Syndicating Your Content and sign up for your FREE 6 Lesson Social Media Ecourse!
Is your content not getting the results that you want?
Listen in today as Christopher Tompkins shares some of his insider content tips to help your content generate interest, engagement and, most of all, CLICKS!
The Social Marketing Academy, presented by The Go! Agency, is your ongoing classroom for all of the social media topics that you want to learn more about. Host Christopher Tompkins, CEO of The Go! Agency, will be covering a wide array of topics from how to get your business step up using social media to more advanced tactics and techniques. Tune in live or on-demand to take full advantage of all of the social media marketing information provided in each show. Visit The Go! Agency online for more details: http://www.thegoagencyusa.com
Denise Griffitts Interviews Tom Schwab. Tom Schwab is the leader of the eCommerce HubSpot User Group and speaks and writes extensively on how an Inbound Strategy is transforming eCommerce.
In my first interview with Tom Schwab, we talked about Inbound Marketing. Be sure to listen to that interview because it sets the stage for our discussion today. Tom will now share actionable details to turn content into cash.
The 3 Things Every Piece of Content Must Have to turn "Content into Cash". Tom will be sharing 2 free downloads during the interview: 101 Content Ideas and Content Ideas and Inspirations for the month of May.
Getting help to pump up the horsepower of your marketing engine.
He has some great stories, thoughts, lessons and resources to share. Be sure to join us in the chat room so you can ask questions of Tom as the interview progresses.
The old cliche, "A picture is worth a thousand words", is very true with online marketing. Great images help your content stand out and boost your chances for viral marketing, social media sharing, attracting search engine traffic and more. But how do you ethically and legally obtain images for your B2B content marketing needs? What do you need to know to take or choose great images? And what other options are there for visual content besides images? Marketing writer Jeanne Grunert from Seven Oaks Consulting shares tips for choosing great images to boost online content marketing efforts and offers insight into visual content marketing trends.
B2B content marketing can help you boost your online visibility and attract more customers to your website. Marketing writer and expert Jeanne Grunert from Seven Oaks Consulting shares tips, expert insights, and action steps for using B2B content marketing to acquire new customers. It's all part of words that WORK - to boost profit, acquire customers, and grow your business.
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