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Isn't Everybody Growing Business by Content Marketing?
Aplologiesw to anyone who tuned in yesterday. We had some technical difficulties, and then were interrupted by an event at the office, so we cancelled for the day. But we're back!
Why Isn’t Everyone Growing Business by Content Marketing?
I have to admit that when I first decided to get into this business, I thought I was going to find that virtually everybody had already adopted the methodology of growing businessby content marketing. But I was wrong.
There are just an amazing number of people with narrow target audiences who are doing the wrong things. Some get well ranked purely by accident and without any deliberate control. They could do so much better with such a small amount of directed effort!
Tune in and discver how to deliberately target an audience on the internet. Wouldnlt you like have gueranteed customers calling on you, instead of you cold calling on customers who might have no interest in you whatsoever? I know that I hate cold call selling. Do you?
Today we are talking to Corey Post about maximizing content marketing.
Corey is the founder of Agile Leverage, a firm that helps small to medium sized businesses dominate their market through engaging content. Corey has an illustrative career spanning all the way back to AOL in the early 90s and Legal Zoom in the 2000s to now owning and operating Agile Leverage.
Corey has spoken at SES Chicago and Internet Summit among other conferences. And he’s written for KISSmetrics, AWeber, and FeedFront Magazine.
I'm often asked about how much to blog, and how to find blog content. In this episode of Syndicating Your Content you'll get some tips on finding content to use as a post or to inspire a post. Once you start using some of these methods, you'll find it easy to come up with blog post!
Make sure to visit Syndicating Your Content and sign up for your FREE 6 Lesson Social Media Ecourse!
Hubspot. If you have been working in the digital marketing space for the past few years you are not only aware of the company and their great ebooks, you know that the term inbound marketing is forever connected to their brand. An innovator in the content marketing space, Hubspot not only creates content on various platforms, they do it consistently with their audience always in mind. Jay Acunzo, Senior Content Manager for Hubspot joins host Pamela Muldoon on this episode of Content Marketing 360. Learn why Jay was attracted to working with a company like Hubspot (and find out what company he left!) and how he helps the content team create, publish and amplify content that drives business results. Think you don’t have enough resources to make great content happen? Jay shares how his team of seven content creators can scale content that reaches it’s over 10,000 customers and thousands of other readers around the world. I guarantee you will look at systems, content production and team in a whole new light after listening to Jay! The Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
Now more than ever your website is your home base, the online storefront that tells people what you do, how you help and who is best suited for your products and services. Your website is your 24/7 marketing, sales and customer service team rolled into one domain. So how do you ensure that you’re getting the most from this invaluable web property? This episode of Content Marketing 360 Andy Crestodina, co-founder and Strategic Director of Orbit Media, joins Pamela Muldoon to talk website content, SEO, Google and so much more! Andy will talk about the importance of deciding what you want your website to do for your company before creating the content. Outlining the outcomes should steer the objectives. He will discuss how the ability of a website to be search friendly must be built into it’s DNA to be effective. And often, the small updates and tweaks can make the biggest difference towards website success. If you are looking for an easy-to digest conversation on SEO and website content, then this interview with Andy Crestodina is the perfect fit! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
The amount of content being produced every day is mind-boggling. As a company or brand, creating content that connects with our target audience is challenging enough; to create content that engages and converts seems overwhelming. This episode of Content Marketing 360 has host Pamela Muldoon talking once again to “the Godfather of Content Marketing”, Joe Pulizzi, founder of Content Marketing Institute and author of his latest book Epic Content Marketing: How To Tell A Different Story, Break Through The Clutter And Win More Customers By Marketing Less”. Joe discusses how the industry of content marketing is evolving and defines what it means to really create something epic. He breaks down his 6 Principles of Content Marketing that will be integral to your 2014 plan. Kick of your year right; tune in to get the inspiration to make 2014 your best year in content yet! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
Just two years ago content marketing as a definition was still new and in the beginning stages of it’s evolution. Fast forward to present day, and it’s now a common term marketers of all kinds integrating this into their marketing plans. This episode of Content Marketing 360, host Pamela Muldoon talks with Michael Gerard, Chief Marketing Officer for Curata. Michael breaks down their 2013 Content Marketing Survey; who was surveyed, the end objective and some of the results gleaned from their process. Learn some of the priorities and challenges facing content marketing professionals today as they navigate their content marketing jungle. Michael shares some of the technology challenges and opportunities in content marketing and defines what they call the content mix. If you are in content marketing, you know it’s an exciting time. This episode will help you better understand your place int this exciting industry and how to navigate towards success!
As content marketing continues to evolve, how content works within search engines does as well. One of the top websites to get the latest on search, SEO, links and more is Moz.com. This episode of Content Marketing 360, host Pamela Muldoon goes directly to the source of this site with guest, and Wizard of Moz, Rand Fishkin. Rand offers us a candid and open conversation to share his insights on how content marketing and SEO are currently working together and what to be aware of as you create content for your audience on the web. Guest blogging, content fatigue and where content is moving is all a part of this amazing conversation. Rand also dives into the marketing technology conversation, Moz’s place in this space and the constant need to keep improving. Wisdom, sincerity, and an honest point of view from Rand Fishkin, Moz. You will not want to miss this one!
CONTENT= C14: from Old French, from Latin contentus contented,that is, having restrained desires, from continere torestrain. from content(adj.) "satisfied," from Latin contentus "contained,satisfied," past participle of continere (see contain).Sense evolved through "contained," "restrained," to"satisfied," as the contented person's desires arebound by what he or she already has.
CONTAINER = to hold or include within its volume or area: "to hold together,enclose," from com- "together"com ) + tenere"to hold" (see tenet).
INTENT = something intended; aim; purpose; design, Latin intentus "a stretching out," in
Late Latin"intention, attention," noun use of past participle ofintendere "stretch out, lean toward, strain," literally"to stretch out" or intend
He is the former Vice President of Content Marketing for Eloqua and Content Marketing Institute named him the inaugural Content Marketer of the Year in 2012. He is Joe Chernov, now fulfilling the role of Vice President of Marketing for Kinvey, a mobile back-end as a service start-up out of Boston, MA. Joe joins host Pamela Muldoon on this episode of Content Marketing 360 Radio Show to discuss the evolution of content marketing and how his own professional journey has shifted along the way. He will breakdown some of the changes content marketing has experienced even in the short, few years it has developed as it’s own industry. Joe will share how he is taking his current company from a content marketing program to a content-driven marketing program and why this is so important. Learn how to better share information with your audience by including them from the very beginning of your content creation process and glean insight into how Joe is doing this in his current position at Kinvey. Always insightful, smart and reflective, Joe Chernov brings his warm, wit to our show! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
Providing information, education and resources is at the heart of what content marketing really provides. One way to do this in an organized, collective fashion is to create a content hub. This episode of Content Marketing 360 has host Pamela Muldoon talking with Michael Brenner, Vice President of Global Marketing and Content Strategy for SAP and the man behind SAP Business Innovation, a content hub catering to the target market of their products and services. Michael walks us through his 8-Step process of how to create a content hub, from the research and planning, the importance of design and how to use your network of business professionals to gather more content than you could even possibly imagine. Michael offers a level of transparency not always seen from enterprise organization; it’s refreshing to learn from one of the best in the marketing profession. If you or your company is considering the creation of a content hub, this show is a must listen! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
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