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Jim Signorelli is the co-founder and CEO of ESW StoryLab, a Chicago-based full-portfolio marketing firm. Crain’s Chicago Business magazine has cited ESW StoryLab as one of the top 25 agencies in Chicago, and it’s been named to the Inc. 5000 list the last three years in a row.Jim is the author of StoryBranding™. His book reinvents the branding process with new tools based on the time-tested skills of the storyteller. Jim will talk with us about how marketers can use storytelling to establish brands.
In our interview, Jim will share what he’s learned from his decades of experience in all phases of advertising and marketing, and what he’s learned serving hundreds of clients create successful brands.
Debby Kotzen and Brett Sechristof Naked Voices, Chicago’s only voiceover-only talent agency, Naked Voices represents exclusive talent for TV & radio commercials, animated series, non-broadcast industrials, video games, promos, films, talking toys and all types of new media.You can hear talent from Naked Voices on in spots for Coors Light, KFC, U.S Cellular, Midol, Mayo Clinic, Michelob Ultra, McDonald’s, Verizon, and many others.
Debby and Brett talk about the importance of VOICE in story telling, and talk about the terrific opportunities that have been made available in the last decade in things like video games, animation, and web sites. Voice is critical in developing a compelling story.
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