Larry Gonzales, CEO of InTheNetMarketing will be joining us to discuss search engine marketing. As you know, Search engine otpmization as grown more competitive and more diffficult over the last couple of years. We have witnessed the age of repeated changes and marketers have needed to revise their tactics.
Those marketers that relied on methods that were temporary in nature have seen their results fall from grace over the last couple of years. Only those companies that have relied on slower, surer "white hat" tactics have been able to stand the test of time.
What has happend to many companies is that they have seen their resutls plummet as a result of the Panda and Penguin updates. Larry will be talking about his company does in order to circumvent those kinds of issues.
What companies will need to realize in the next few years is that search engines are getting smarter and that their beginnig to detect patterns in usage.
Those patterns have been followed by markers over the last few years and have been effective. However they are no longer. This means that the playing field is relatively level for those companies willing to invest the time and dollars to build their platform correctly.
This means that a company will need attempt to cover all of the necessary angles that a customer might need and be considered to be an authority.
The question will be whether companies can adopt the necessary strategy. Larry discusses a need for a company to do thousands of pages instead of hundreds or less. This will mean that search engine robots will associate your site with the best in the market or industry.
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