#Understanding your #brandname 6196394709 #EWWNRADIO @DONJRCEO @KESHAMSCEO

Your brand’s name is a powerful tool for helping to translate your business into a consumer-centric message. A brand name evokes semantic associations that carry a promise. Names speak to consumers, not at them. The most effective brands exemplify their promise by preconditioning consumers with a name that underscores and emphasizes the position the brand has taken. Names are signals, and like all brand signals, a name is a vessel that carries meaning. Upon first encounter, some names are full of meaning, while others are empty and are filled with meaning over time. The name you choose to identify and differentiate your brand must punctuate the position you’re claiming. Depending on the position your brand takes and the competitive landscape you compete in, your brand’s name either dilutes or strengthens your market position. The criteria by which you judge potential brand names can help to mitigate the risk of making an off-brand decision.

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