Genma Holmes: Minority female business emerges as a leader in a field dominated by white males

Genma Stringer Holmes (The Bug Lady) actress, model, and speaker turned entrepreneur caused quite a stir several years ago by starting an environmental pest control company. Holmes Pest Control is a commercial pest control company that serves businesses throughout the State of Tennessee.

Genma Stringer Holmes has carved her place in the 8 billion dollar pest control industry.

"When I started this company, people laughed. No one thought I would last," Holmes stated recently with a big smile on her face. "How's that for keeping you motivated?" she added. Nearly two decades later, Genma is considered an expert in environmental solutions by pest management professionals.

Hear how an entrepreneur created a marketplace advantage - being an African American and a woman.
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