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Twitter Marketing with Kyle Lacy

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Dirks On Strategy

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Twitter is all the rage but many small business owners are still a bit perplexed as to how to harness it for business. That's where social media expert Kyle Lacy comes in. Kyle is the author of "Twitter Marketing for Dummies" book and is our guest on this show. Join us as Kyle shares his insights on how you can develop and implement a Twitter strategy that makes sense for your business. Bring your questions as there will be a q/a session following his initial comments. About Kyle Lacy: With experience in building SmallerIndiana.com and constantly networking over a 3 year period, Kyle has developed a sharp eye for how businesses can use social media and new media marketing to better grow their businesses -- and how they can retool for the new age of customer communication. As an entrepreneur who quickly built his own social media marketing and design firm, Brandswag, he also empathetically helps other business owners with understanding the value of combining social media with traditional marketing. Kyle writes a regular blog at KyleLacy.com and is a regular contributor to Smaller Indiana. His blog has been featured on Wall Street Journal's website and he just finished his first book, Twitter Marketing for Dummies from Wiley Publishing. Recently, Kyle was voted as one of the top 150 social media blogs in the world (on two websites), and speaks across the country about using technology to increase business.

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