Using Big Data to Engage Voters – DNP episode 30

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We have a very special interview this week – Harper Reed (@harper), CTO, Obama for America stops by to talk about big data and utilizing technology (smartphones, Websites, social media) to engage voters. He and his team have received tremendous credit for helping win the election through use of scalable cloud infrastructure (Amazon Web Services*) combined with a cutting edge big data engine that helped pinpoint everything from ad buys to volunteer engagement.  It’s a great test case for how technology is transforming society.

Show timeline:

  • 0:00 – Introductions and News of the Week
  • 9:08 – Interview with Harper Reed
  • 48:37 – Wrap up

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