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With every website click and every tweet, share, like and call center inquiry, your company's data volume grows and grows. Big Data may be the newest marketing phenomenon but it can also be an overwhelming bit of TMI for small businesses to review, monitor and analyze all of these figures, numbers and stats. This episode of The Marketing Mojo Show will guide small businesses through these three maneuvers:
Where to find the data
What data is important for your business
How to use data to target your customers and develop new clients
To help guide listeners is special guest Nancy L. Hohns, LGK Marketing's in-house strategist, a marketing communications leader and idea architect with more than 25 years national experience in marketing, brand strategy, advertising, public relations and special events and author of In the Thick of It, Big Data vs. Gut Instinct.
Get the conversation started and use the hash tag #mymarketingmojo to comment on the question: How do you capture data for your business and what do you do with it?
Discover how to make your biggest decisions better with the use of data and analytics.
Running an enterprise means constantly making thousands of decisions. Depending on their complexity and the maturity of your data projects, some of those decisions are even being driven by data. But are you ready to make the really big, complex decisions using data? Are you ready to make billion dollar decisions? Can you map your future and feel confident that the decisions you are making come not simply from management intuition but sound data and analytics?
PwC’s new report, Guts & Gigabytes: Capitalizing on the Art and Science in Decision Making, shows that many companies are using data to make the day-to-day decisions of running the business, but few are using it to inform their strategic decisions. During this episode, Dan DiFilippo, PwC’s Global & US Data and Analytics Leader, will share the lessons from this report on how enterprises can make better use of data projects to bring data and analytics to intuition and experience.
Tune in on Monday, November 10, at 2 pm, to learn about:
Preparing your data projects for big decisions
Learning to use analytics to lead in the future
The anatomy of big decisions
The art of decision making powered by science
You have all heard about the hacking of big box retailer Target with the resulting loss of 40 million credit card numbers. However, what you may not be aware of is the fact the FBI is warning companies that deal in terabytes of consumer data that 2014 is shaping up to be a year fraught with peril. Many large companies are expected to be systematically targeted by international hacker collectives. In fact, a number of other companies and countries revealed that their data had been compromised to some degree in 2013, including such notables as Neiman Marcus, as well retailers in Germany and South Korea.
What makes these breaches particularly galling is not only the scopes of the penetration, but also the fact that hackers are able to blatantly offer sophisticated hacking tools for sale on the open market. Sources believe that the Target security breach was perpetrated by hackers who used malware purchased from a pair of Russian teens.
The real danger is the fact that not only is credit card information contained in these systems, but also is a tidal wave of other sensitive consumer information. Since data mining has become so endemic and identity theft has become such a problem for so many consumers, the question comes down to whether companies whom collect this information without your consent can be held liable if they are unable to protect it?
Greg Gardner, PhD, NetApp’s chief architect of defense and Intelligence solutions for the U.S. Public Sector, will present "Optimizing Data Storage for Big Data in the Federal Government" at the AIE Big Data Symposium in Wasthington, DC. Dr. Gardner will discuss best practices for data storage, including the critical step of creating structure around metadata so your agency will no longer be "swimming in data," but able to turn it into actionable intelligence.
NetApp's Dr. Greg Gardner , NetApp’s chief architect for government, defense, and Intel solutions for the U.S. Public Sector, shares what he learned at this week's Big Data Symposium in Washington, DC. He also talks about ways that federal government agencies can take the data they are “swimming in” and turn it into actionable intelligence and gives highlights from his presentation on “Optimizing Data Storage for Big Data in the Federal Government.”
This week Jay Kassing is back to talk about his book, Big Data. Join us to find out how Big Data is going to impact your brand and the world of banking. Big Data isn't scarry, unless you dont use it the right way. Join us for a fun and informative show.
To get the book simply click the link below:
Greg Gardner of NetApp shares the challenges that the DoD and Intel space face when choosing to move to the cloud. With limited budgets, cloud options can be enticing, but securing the massive amounts of data these agencies collect must be kept top of mind.
Hour one: Big Data. Alan Wilkis is the leader of the music group Big Data, Paranoid Electroninc Pop Music. He's here to dicuss the name os his band and his hit single: "Dangerous" and "Big Dater" and his ongoing mission to inform audiences about the perils of Big Data.
Hour two: TunnelX. It's all about private online conversations. A tunnel is an online place for a private conversation between two people. They call it a "tunnel" because it is a discreet, direct connection between the two confidants. If both happen to be logged in at the same time, they may read their messages immediately. However the two confidants may write or read messages at any time. It doesn't matter because messages are preserved in an ongoing conversation. They want Tunnel X to be the best, most comfortable, secure place to have a conversation online.
Tonight on Unfiltered Data we begin with the top 10 albums, as chosen by our hosts, David Clifford, Rob Gordon, and Steve Lafrate. Produced by Chris Maltsburger and only on the acslive.tv podcast network, brought to you by stars sports bar and adult entertainment, genco boots, and every victory earned. Also appearing tonight to talk about horror films, James Lee. Call in to join the conversation at 347 857 1024
TONIGHT 08/28 8:00PM CST - "Big Data" and how it effects lives in so many ways
"Big Data" - What is it? The Cloud? Where's my Data? Who's in Charge? Is it Safe?
There are literally hundreds of questions that could be asked on this topic. But many are not sure what even to ask, that see it working and assume it will be there tomorrow. Could this technology be used for nefarious reasons and why?
This show will highlight my Subject Tracer titled Statistics Resources and Big Data. This Subject Tracer gives you the latest resources for statistics on the Internet as well as the latest apps and sites for Big Data .. the new "buzz" word for cyberspace! We will also be reviewing the latest happenings from my blog during the last week. We will be also discussing my latest freely available Awareness Watch Newsletter V11N8 August 2013 featuring Student Research Resources as well as my freely available August 2013 Zillman Column titled Auction Resources On the Internet.
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