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With every website click and every tweet, share, like and call center inquiry, your company's data volume grows and grows. Big Data may be the newest marketing phenomenon but it can also be an overwhelming bit of TMI for small businesses to review, monitor and analyze all of these figures, numbers and stats. This episode of The Marketing Mojo Show will guide small businesses through these three maneuvers:
Where to find the data
What data is important for your business
How to use data to target your customers and develop new clients
To help guide listeners is special guest Nancy L. Hohns, LGK Marketing's in-house strategist, a marketing communications leader and idea architect with more than 25 years national experience in marketing, brand strategy, advertising, public relations and special events and author of In the Thick of It, Big Data vs. Gut Instinct.
Get the conversation started and use the hash tag #mymarketingmojo to comment on the question: How do you capture data for your business and what do you do with it?
You have all heard about the hacking of big box retailer Target with the resulting loss of 40 million credit card numbers. However, what you may not be aware of is the fact the FBI is warning companies that deal in terabytes of consumer data that 2014 is shaping up to be a year fraught with peril. Many large companies are expected to be systematically targeted by international hacker collectives. In fact, a number of other companies and countries revealed that their data had been compromised to some degree in 2013, including such notables as Neiman Marcus, as well retailers in Germany and South Korea.
What makes these breaches particularly galling is not only the scopes of the penetration, but also the fact that hackers are able to blatantly offer sophisticated hacking tools for sale on the open market. Sources believe that the Target security breach was perpetrated by hackers who used malware purchased from a pair of Russian teens.
The real danger is the fact that not only is credit card information contained in these systems, but also is a tidal wave of other sensitive consumer information. Since data mining has become so endemic and identity theft has become such a problem for so many consumers, the question comes down to whether companies whom collect this information without your consent can be held liable if they are unable to protect it?
Greg Gardner, PhD, NetApp’s chief architect of defense and Intelligence solutions for the U.S. Public Sector, will present "Optimizing Data Storage for Big Data in the Federal Government" at the AIE Big Data Symposium in Wasthington, DC. Dr. Gardner will discuss best practices for data storage, including the critical step of creating structure around metadata so your agency will no longer be "swimming in data," but able to turn it into actionable intelligence.
This week Jay Kassing is back to talk about his book, Big Data. Join us to find out how Big Data is going to impact your brand and the world of banking. Big Data isn't scarry, unless you dont use it the right way. Join us for a fun and informative show.
To get the book simply click the link below:
Greg Gardner of NetApp shares the challenges that the DoD and Intel space face when choosing to move to the cloud. With limited budgets, cloud options can be enticing, but securing the massive amounts of data these agencies collect must be kept top of mind.
TONIGHT 08/28 8:00PM CST - "Big Data" and how it effects lives in so many ways
"Big Data" - What is it? The Cloud? Where's my Data? Who's in Charge? Is it Safe?
There are literally hundreds of questions that could be asked on this topic. But many are not sure what even to ask, that see it working and assume it will be there tomorrow. Could this technology be used for nefarious reasons and why?
In the Show Me state this week, the question, Am I My Brother’s Keeper takes us to the suburban St Louis, MO community of Ferguson, and Big Data's potential for producing chaos. Business as usual in the national media has been to raise the race card, carving a social justice angle out of a national security issue. Should the President of the United States give a speech about racism? The President has given the speech, signed a memo defining a threat to our national security and outlined a plan. We have not taken it serious enough.
By now, you've seen the news. On Saturday, August 9th, 28 year-old Darren Wilson, a six year veteran police officer shot and killed Michael Brown, an unarmed teenager. Was there a credible threat to justify deadly force? Did Big Data play a role in qualifying the officer's action? Is there a need for new data driving life-threatening decisions by armed Americans?
If you have read the report to The President of the United States, we’d like to hear your thoughts on My Brother’s Keeper.
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Wednesday nights with me, Steve Lafrate, and Robert Gordonfor "Unfiltered Data" will be poppin off as well! Our first episode will revolve around discussing Official Edgar Cayce Page, and the Association For Research and Enlightenment's efforts to continue his holistic and universal approach to healing, living, and progress. Trying to book a guest form the A.R.E. for our first show on ACSLIVE.TV as well!
Microsoft's Annual Partner Conference is not only the start of Microsoft's fiscal year, but it's also the launch of new expectations for products and services in the coming year. In this episode, we'll cover what to expect when it comes to big data, and how Microsoft answers your questions to harnessing all of your data through its solutions.
Favorite Music today is from Lifehouse: Falling In (get it from the Xbox Music App!)
Highlights from presentations by:
Eron Kellu, Microsoft, General Manager
Joel Cherkis, Microsoft, GM, Government & Defense
Joseph Sirosh, Microsoft, CVP Machine Learning
Dylan Dias, Neal Analytics, CEO
Herain Oberoi, Microsoft, Director
John Kreisa, Hortonworks, VP
Links for today’s show:
London Underground http://youtu.be/NYpdNGl1hco
This show will highlight my Subject Tracer titled Statistics Resources and Big Data. This Subject Tracer gives you the latest resources for statistics on the Internet as well as the latest apps and sites for Big Data .. the new "buzz" word for cyberspace! We will also be reviewing the latest happenings from my blog during the last week. We will be also discussing my latest freely available Awareness Watch Newsletter V11N8 August 2013 featuring Student Research Resources as well as my freely available August 2013 Zillman Column titled Auction Resources On the Internet.
Healthcare organizations collect and process incredible amounts of information - from clinicians' notes to lab test results to claims data and more - and volumes and types of data are evolving in every way imaginable and at an incredible speed. Innovative organizations are searching for ways to leverage all this Big Data to provide better patient care, contain costs, and sustain competitive advantage. Kash Badami is the Chief Healthcare Strategist for MarkLogic and will share approaches to tackling the complexity of analytics and data management. Please join us as we put Kash in the innovation hotseat!
For more than a decade, MarkLogic has delivered a powerful, agile and trusted Enterprise NoSQL database platform that enables organizations to turn all data into valuable and actionable information. Organizations around the world rely on MarkLogic's enterprise-grade technology to power the new generation of information applications. MarkLogic is headquartered in Silicon Valley with offices in Washington D.C., New York, London, Frankfurt, Utrecht, and Tokyo.
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