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Bwalya Melu is the director of strategic marketing at World Vision in the Greater Seattle area in the State of Washington. He has been with World Vision for more than 20 years working on three continents: Africa, Europe and the US. He share his experiences and the work of this great international aid Christian humanitarian organization. World Vision works in nearly 100 countries around the globe, combating the root causes of poverty and responding quickly when disaster strikes. How do they do that?