Four Profiles of The Modern Small Business Owner From Infusionsoft

We welcome Lydsay Bayuk, Director of Product at Infusionsoft, to discuss their 2014 Small Business Market survey.

They surveyed nearly 850 American small businesses — half were Infusionsoft customers, half were people who had never used Infusionsoft. They worked with Audience Audit™, a research provider that specializes in attitudinal segmentation, to craft a series of attitudinal questions in order to gain a deeper understanding of the modern small business.

The results were stunning — despite the many similarities in terms of gender, income, company size and more, we found dramatically different opinions about what it means to be a small business owner. They segmented them into four attitudinal—based profiles: Freedom Seekers, Passionate Creators, Struggling Survivors and Legacy Builders.