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A Chat with Dan Hoffman

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Yvette Dubel

Yvette Dubel

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Today we will have a chat with Dan Hoffman. As President and CEO of M5, one of America's leading Voice over Internet Protocol (VoIP) providers for small and midsized businesses. Hoffman has redefined the business phone system market by replacing traditional phone systems and phone company arrangements with an outsourced VOIP solution. Listen as Dan and I explore what he has learned about brand vulnerability and cultivating brand equity. What can we learn about the path towards remedies and solutions to the challenges being faced? Dan provides practical insights relevant to the technology industry and beyond. Let's hope this illuminating talk with Dan opens up more interesting dialogues that leads up positively forward.

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