A Talk with John Friedman

John has helped companies large and small to develop and engage in programs that help drive performance while realizing their environmental, social and economic goals. A frequent presenter and contributor on issues relating to corporate social responsibility as a business strategy, John is author of "The New PR," a guide outlining how companies must modify the way they communicate to meet stakeholders' changing expectations. He also serves as chair of the board of directors for the Sustainable Business Network of Washington (SB NOW). Sustainable Business Network http://www.sbnow.org