How IBM Merges Marketing & Technology

How we do business is evolving.  How companies connect with consumers is evolving.  It only makes sense that how a business internally structures the marketing department must evolve as well.  Marketing and technology are married in this new world of real-time interaction, mobile cababilities and the hunger for online content.  But how does an enterprise transition decades of “how we use to do it” into a merging of these two departments?  This episode of Content Marketing 360 Radio Show host Pamela Muldoon talks with Jay Henderson, Strategy Program Director, Cross Channel Marketing, IBM Enterprise Marketing Management.  Jay shares how IBM is helping enterprise organizations to innovate how the Chief Marketing Officer and the Chief Information Officer work together inside the company to provide marketing experiences that connect to how today’s consumer interacts with your brand.  Your consumer does not see your marketing and technology departments as two different silos.  It’s time your organization also tears these silos down.  Jay challenges you to think differently.  Learn why now is the time to rethink how your company is doing business and how you can take the first steps to merging the marketing and technology conversations.  Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.