Content, content and more content! But what good is all of this content if it doesn’t actually connect with your buyer? This episode of Content Marketing 360 Radio Show, is taking this topic head on as host Pamela Muldoon talks with Ardath Albee, CEO, Marketing Interactions and author of eMarketing Strategies For The Complex Sale. Ardath shares a piece of her 27+ years of business management and marketing experience of helping B2B companies with complex sales create eMarketing strategies that use contagious content platforms to turn prospects into buyers. Ardath breaks down buyer personas and some of the important questions you need to consider when developing the basic foundation of your content marketing plan. Understand how your buyer takes in the information that moves them through the buying cycle of your business. If you need to understand how to give your buyers the information that not only answers their questions, but looks to you as the resource, then this show is a must! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.
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