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This episode of Content Marketing 360 Radio Show brings you the “godfather of content marketing”, Joe Pulizzi, Founder of Content Marketing Institute, author of Get Content, Get Customers as well as Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand. Host Pamela Muldoon talks with Joe on how content marketing is changing the way marketers need to think and act; how brands need to become publishers to reach and engage their customers. Joe will share his insight on how brands can go beyond the traditional advertisement model to build relationships across multiple content platforms and medians. Value will drive engagement and bottom line results. Want to learn from one of the best in content marketing? Be sure to listen to his show! Content Marketing 360 Radio Show is only on Next Stage Online Radio, part of Next Stage Media Group.