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Influence and the Art of Persuasion

  • Broadcast in Self Help
Cody Horton

Cody Horton


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Influence is about who you are and how people perceive you.  Some people assume that influence is always a positive thing, but nothing could be further from the truth.  Influence is the impression that you make on other people.  It could be positive or negative.

In and of itself the power to influence is neutral.  It is up to the influencer to decide whether it will be used for good or bad.  So I will show you how to be more influential in your relationship with others and how others such as advertisers, wealthy marketers, psychologists and hypnotists use magnetic language to influence you.

Aristotle first began to speak about persuasion and influence in Ancient Greece.  In fact, the first book ever written on persuasion was by Aristotle.  It was titled "The Art of Rhetoric."

Please tune in as I share how to create win/win outcomes with being persuasion and influence.