Does the rise of Social Media make web analytics more important?

Does the rise of Social Media make web analytics more important? - special guest Jascha Kaykas-Wolff, VP WebTrends You hear it everyday, Social Media site keep getting bigger and bigger. More than 30% of US adults now how profile pages. We the people power social media. In a world were people may matter more than web pages, does web analytics (the measurement of websites) become more or less important? Join us as we speak with Jascha Kaykas-Wolf, VP WebTrends (and a friend of mine) as we delve into this issue.