Real Time Search - special guest Gerry Campbell, CEO Collecta

Real time search means looking through material that literally is published in real time. In other words, material where there’s practically no delay between the author thinking up the content, then writing the content, and publishing. You take a picture and seconds later, it’s posted to the world to see. You think of something, immediately tap it out on Twitter, and your tweet is shared almost as soon as you thought of it. Real-time search, which collects all this “instant” content is valuable because it lets you know what’s happening right now on any given topic. Companies use it to handle customer service. News junkies use it to follow political events. The issue for real-time search is figuring out the right balance between immediacy, popularity and relevance. Stream everything without any filtering, and a search could bring up a lot of irrelevant chatter. Filter too strongly, and a search might omit important trends that have been picked up in the last hour. Join us we speak with Gerry Campbell, CEO of Collecta - a real time search service that Venture Beat names as one of the 11 contenders to rule real time.